Hi everyone,
Here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.

1. Be bold. Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

2. Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. Here is an example of deep linking.

3. Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

4. Social bookmarking. Make it easy for your visitors to social bookmark your website, creating important links that the search engines value. There are plenty of free social bookmarking widgets available.

5. Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

6. First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won’t follow additional links to the same page. You can see this in action at the link to the home page on this web site monitoring page

7. Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

8. Article exchanges. You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

9. Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

10. Not anchor text. Don’t overdo the anchor text. You don’t want all your inbound links looking the same, because that looks like automation – something Google frowns upon. Use your URL sometimes, your company name other times, “Gumbo Pudding Pop” occasionally, “Get gumbo pudding pops” as well, “Gumbo-flavored pudding pops” some other times, etc.

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Hi all,

I just found and interesting article about wed design and SEO written by Craig. Find out why it can be beneficial to start SEO work early in a websites development.

Ensuring that a website is properly optimised for search engines is one of the most important steps that an online business will take. Until a business manages to become renowned online (such as amazon, ebay, etc) a huge amount of their traffic will be derived from search engines. Due to this it is vital that the website appears near the top of search engine results pages. Despite the fact that most business owners are aware of the importance of achieving a high ranking in the big 3 search engines (Google, Yahoo and Live) a huge number of them don’t even consider search engine optimisation until they have either launched a website or are preparing to. This article aims to explain why it can be hugely beneficial to start an SEO campaign at the same time as, or slightly before, the website is being designed.

Keyphrase Selection

One of the most important steps in the search engine optimisation process is the selection of keywords. There are several important aspects to look for in a keyphrase that is likely to prove successful. Firstly it is vital that enough people actually search for a particular term. Secondly it is necessary to analyse the competitors that already hold the page one rakings for that phrase. If the top 20 results in the major search engines are held by dominant authority sites with high pagerank ratings it is extremely unlikely that a new website will be able to have a strong impact. Finally the keyphrase has to be considered in relation to how well it relates to the page that it will be linked to. For example, for businesses it is integral that they not only generate traffic but also that the traffic is likely to convert to sales. Typically highly generalised keyphrases will generate traffic that is looking for information rather than products or services so it is worthwhile looking into more specific long-tail keyphrases.

When designing and building a website it is enormously beneficial if the keyphrases have already been selected. This allows the developer to tie the different sections of the website (or product categories for e-commerce sites) to the keywords making each of these sections far easier to optimise for in the long run.

On-site SEO

One of the first steps that an SEO specialist will take when beginning to optimise a website is to analyse the website and create a list of recommendations on what can be improved to give the site the best chance at achieving high rankings. While often these changes are relatively straightforward to implement after a website is completed it makes far more sense if these recommendations are made early to allow the designer to implement them on their initial build. By doing this the owner of the site can save the considerable amounts of time and money that would have been incurred by writing and then rewriting the code and content on each page.

Copywriting

Another reason for starting SEO before a site is completed is that the copy on the site can be written with search engines in mind. While it is obviously important that the website is written for its human visitors first and foremost there are some straightforward SEO techniques (such as utilising the keyphrase within the text and linking to other relevant pages on the site using keyphrase appropriate anchor text) that can help boost a websites ranking. By figuring out the keyphrases early and writing SEO friendly content from the start a lot of the time and money that is often spent redrafting content can be saved.

Ultimately while it is perfectly possible to embark on an SEO campaign after a website has been completed it usually makes far more sense to start it early and then build the site with the SEO in mind. This can save the considerable amount of time that rewriting Titles, headers, descriptions, content, etc can take and result in a website that is ready to launch with the highest potential to rank highly.

Web optimization is a vital part of web development and maintenance but also something often overlooked by webmasters. it ensures that your website loads faster and reduces unwanted problems and delays.

If you have not done any optimization to your website (or blog) so far or merely curious how it can help speed up your site. Some of the tips have been adapted from Hong Kiat’s website.

1. 1.

   Optimize Images for Web - Images are important part of your website. However if they are not properly optimize, they can become a burden and end up utilizing unpredictably large amount of bandwidths on daily basis. (Optimizing for Web – Things you need to know about the formats)

2. 2.

   Compression with GZip - Compressing the content for sending greatly reduce the time needed to process each request. GZip is one of the best ways to do this and it various according to the type of servers you are using. (How To Optimize Your Site With GZIP Compression)

3. 3.

   Merge Javascripts into One - Follow this articles on how to combine your javascript files into 1 using htaccess and php.

4. 4.

   Customize Header Expiry/Caching - By using a customized Expiry header, your web components like images, static files, CSS, Javascript skipped unnecessary HTTP request when the same user reload the page for the second time. It reduces the bandwidth needed and definetely help in serving the page faster. (Yahoo! Developer Network Blog – Add an Expires Header)

5. 5.

   Use online optimization tools - The web is full of various FREE web obtimization tools that you can use to test, examine and speed up your website. (15+ Tips to Speed Up Your Website, and Optimize Your Code!)

Pernah dengar perkataan “Meta Tags”?

Meta tags merupakan code html yang anda perlu tambah kepada bahagian header laman web anda. Meta tag memberi maklumat penting kepada serch engines mengenai laman web anda. Ini termasuk:

• Title/Tajuk Laman Web
• Description
• Keywords

Bagaimana untuk tambah Meta Tags

• Buka file laman web anda dalam html editor (i.e Macromedia Dream
• Alih kepada code atau source view untuk lihat html code.
• Go to the top of the html code and look for the dan (rujuk contoh)
• Copy & paste contoh source code di bawah sebelum laman web anda
• Tukar isi kandungan title, description dan keyword kepada informasi yang bersesuain dengan laman web anda
• Save, upload dan test

Sample meta tag code

[sourcecode language='php']

[/sourcecode]

Online Tools and Meta Tag Creators

• Online Meta Tag Generator
• SubmitExpress Meta Tag Generator
• Simple Meta Tag Generator

Pastikan anda mempunyai meta tag yang unik untuk setiap laman web anda.